By : Michael Hearing
December 19th , 2016
More Content is Good – Better Content is Better
More is always better, right? Well, no, not exactly. Better is always better. But there's generally plenty of that more in there somewhere when it comes to blogging and content marketing. If you want your online business presence to succeed, you'll need lots of content. And that means many and frequent – though strategically thought-out and high-quality and readable – blog posts.
You need plenty of content, sure. But quality always trumps quantity. Gone are the days when a ton of short, mediocre (at best) keyword-stuffed articles would get you plenty of traffic and high rankings in the search engines. Google's several zoologically themed algorithmic alterations, along with tongue twisters like latent semantic indexing, have changed all that.
The newer, more sophisticated algorithms demand quality content for search engine success. That means content that answers searchers' questions and that they actually want to read. Your blog posts now simply must address readers and their problems. And those posts must be engaging. That's why the experts are always urging us to write for readers, not for search engines.
Content strategy is far more important now, too, so you need to ask a few questions. How many blogs should I post per month? How will my blog complement my social-media marketing? What are my goals? Beyond posting frequency, the second important strategic consideration for your blog is what you want it to accomplish, what its ultimate purpose is. Your blog must contain actionable content, but what action, specifically, do you do you want visitors/readers to take?
The other strategic concern is consistency. You want to keep people coming back to your blog, so a regular schedule of frequent blog posts is essential. I've stopped reading several blogs because the posts were so sporadic and infrequent. When I find a blog I like, I want to keep going back for regularly posted content – and most people feel the same way. But if your blog posting isn't regular and consistent, you stand a good chance of losing your readers.
How often should you post to your business blog? Well . . . it depends. If you can keep the quality rolling and if it fits in with your content marketing strategy, then more frequently is usually the answer. More content means more keywords (and, hopefully, higher search-engine rankings) and more opportunities for potential clients to find you online.
A quick Google search will reveal the consensus among blogging experts and gurus. They agree that posting once a week is the absolute minimum and that two to three times a week (at least) is far better.
Here's an interesting statistic from a HubSpot article on blogging frequency: "Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 - 4 monthly posts" ("How Often Should Companies Blog?," Lindsay Kolowich).
Frequent, quality, strategically planned content – that's what you need for your blog and website. But that's a tall order to fill when you're busy running your business and keeping clients and customers happy. So why not leave that aspect of your online business to the content-creation specialists and their writers? In today's competitive online environment, a content-marketing professional can be a valuable ally and asset.
Sign up for one of our monthly plans today. It just makes good business sense.
Michael Hearing is an Oklahoma-based content creator and marketing copywriter with 20+ years of experience. Michael has been writing for Getblogpost.com's clients for 5 months. Photo courtesy of: Pixels Away/Bigstock.com.
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